Tracking Usage & Analyzing Demo Performance in Storylane
Understanding demo engagement is crucial to optimizing its impact. Storylane provides powerful analytics to track demo performance at multiple levels.
Usage Tracking
Key Engagement Metrics
📊 Impressions – Number of times the demo was opened.
👤 Uniques – Number of times the demo was opened by unique users.
⚡ Engaged – Number of times a unique user interacted with the demo.
🎯 Leads – Captured leads from the demo (unidentified leads appear as "unknown lead").
🚀 CTA Clicked – When a viewer clicks the CTA button (e.g., signup or demo request page).
⏳ Time Spent – Total time a viewer spent in the demo.
📅 Last View – The last time a specific lead viewed the demo.
✅ Completion Rate – Percentage of guided steps a viewer completed in the demo.
Tracking Analytics at Different Levels
Global Analytics – View engagement data across all your demos.
Single Demo Analytics – Get performance insights on a specific demo.
Session Analytics – Track individual viewer activity within a demo.
How to Track Lead Sources?
Storylane also supports UTM parameters to help track where leads are coming from. These can be monitored in the Analytics Dashboard.
Analyzing Demo Performance
How to View Demo Analytics?
Global Analytics
Navigate to the Analytics tab in the left sidebar.
On the Activity page, view all viewers across your demos.
Click on Insights to see analytics for all demos in one place.
The Accounts page provides a company-level engagement overview.
Single Demo Analytics
Find your demo and click the "Views" button at the bottom of its card.
Session Analytics
Go to Analytics > Activity and select a specific session to see detailed engagement.
Export Analytics
Navigate to Analytics > Activity and click "Export CSV" to download demo data.
The report will be emailed to you.
⚠️ Troubleshooting CSV Exports:
Check your Spam folder.
Ensure the Storylane domain is whitelisted.
🔗 Integrations for Deeper Analysis
Storylane offers in-depth integrations with various platforms for tracking demo performance and custom event data. Check out our Integrations page for more details.
Factors Affecting Demo Performance
📊 CTA Click-Through Rate (CTR)
Formula: (CTA Clicked / Uniques) x 100
Navigate to Analytics > Engagement to track this metric.
📈 Final Step Completion Rate
Navigate to Analytics > Engagement and hover over the final step of your demo.
A minimum of 20% is a good benchmark for both CTA and completion rate.
📌 Best Practices to Improve These Metrics
Looking to optimize your demo performance? Check out our best practices to improve engagement and conversions.
Watch this video to learn how to analyze your demo’s success! 👇