Feature Explanations
Feature explanations are crucial in ensuring that customers are fully utilizing the product and discovering its evolving capabilities. Interactive Demos serve as excellent tools for this purpose.
Last updated
Feature explanations are crucial in ensuring that customers are fully utilizing the product and discovering its evolving capabilities. Interactive Demos serve as excellent tools for this purpose.
Last updated
Educate existing customers and partners on new or underutilized features, promoting increased usage and sales.
Step 1: Introduce the feature as a solution to a particular problem, and invite users to explore it.
Steps 2-5: Dive into the functionality of the feature using Storylane’s tooltips and hotspots, with a backdrop enabled. Use users's language, and talk about benefits instead of technical terms.
Experience the Example Below 👇
The goal is to increase the feature adoption, so make sure to keep demos ungated all the time, allowing readers to access the demo without barriers, and ensuring they grasp the basic concept.
Set up a Navigation Bar to allow viewers to jump between steps easily & quickly.
Deploy these demos within feature update emails, in the help center/knowledge base, and on partner portals.
Step 6-7: Summarize the benefits and end with a CTA to try out the feature and to the additional resources for further learning or support.
We suggest to focus on 1 feature - 1 demo. If you want to showcase multiple features to your viewers in a single demo, utilize Storylane's which gives viewers the option to pick their own adventure.
Make sure the demos are in your company's , to ensure high trust and reliability.
If you are sending product update emails, track and personalize demos by from CRM or Marketing Automation platforms to increase engagement.
Get notified in whenever someone relevant visits a demo, so that the Sales/CS team can have a clear overview and act if needed.
When sending emails, we suggest adding to emails to reduce the text and make the content more visual.
Utilize Storylane’s to seamlessly integrate the demos within different platforms, ensuring they are easily accessible.
